Director of Sales - Broadline
- Company Rise Baking Company
- Location USA
- Posted June 12, 2026
Our client, Rise Baking Company, a growing food manufacturing company, is seeking a Director of Broadline Foodservice Sales to lead and accelerate growth across the broadline foodservice channel. This is a highly visible leadership role with significant influence on the company’s commercial strategy, customer relationships, and long-term growth incentives.
The Director will be responsible for executing strategic sales plans, strengthening partnerships with key distributors, and identifying new opportunities to expand market share. This individual will lead a team of Regional Sales Managers and broker partners while collaborating cross-functionally to execute customer strategies and support long-term business objectives.
This is an excellent opportunity for a proven foodservice sales leader with strong broadline distributor relationships, a strategic mindset, and a passion for driving profitable growth.
Key Responsibilities:
- Lead and develop Regional Sales Managers and broker partners to drive profitable growth across the broadline channel
- Manage strategic relationships with key distributors, GPOs, and Foodservice Management Companies
- Develop and execute customer growth strategies, joint business plans, and promotional initiatives
- Identify and secure new business opportunities while growing existing customer partnerships
- Collaborate with internal teams to align sales strategies and business objectives
- Provide sales forecasting, pipeline management, and market insights to support decision-making
Qualifications:
- Bachelor’s degree in business, Marketing, Sales, or a related field preferred
- Extensive Foodservice sales experience, including experience with broadline distributors, independents, regional chains, and brokers
- Proven track record of driving growth through strategic customer partnerships and managing relationships with key distributors, GPOs, and FMCs
- Strong leadership, analytical, and business acumen with the ability to influence cross-functional teams and drive results
- Self-motivated, results-oriented leader with excellent communication and relationship-building skills
- Willingness to travel 25–50% as needed to support customer and business objectives
Excellent compensation package, including a comprehensive benefits program. If you or someone you know would be interested in discussing this opportunity, please contact Mitch McWilliams at mitch@curtisfood.com
